✔ Low online presence and digital engagement
✔ Difficulty attracting younger, digital-savvy
customers
✔ Missed opportunities during festive and seasonal
peaks
✔ Revamped social media with consistent, high-
quality content
✔ Ran targeted local ads focusing on festive and
bridal collections
✔ Collaborated with regional influencers to build trust
and awareness
✔ Launched interactive campaigns to drive store
visits and inquiries
✔ 60% increase in overall customer base
✔ 40% growth in direct inquiries through Instagram &
✔ Major uplift in footfall during key shopping seasons
✔ Stronger brand positioning among younger
audiences
✔ Difficulty attracting younger, digital- savvy customers
✔ Missed opportunities during festive and seasonal peaks
✔ Ran targeted local ads focusing on festive and bridal collections
✔ Collaborated with regional influencers to build trust and awareness
✔ Launched interactive campaigns to drive store visits and inquiries
✔ 40% growth in direct inquiries through Instagram & WhatsApp
✔ Major uplift in footfall during key shopping seasons
✔ Stronger brand positioning among younger audiences